The coaching industry is not just booming; it’s transforming. Expected to reach a value of $27.5 billion by 2026, coaching is proving its worth with each passing year. But what exactly is coaching, and why is it gaining so much traction?

Former general counsel Claire Bibby and former law firm partner Lara Wentworth both left legal practice in 2020 and helped co-found global lawyer coaching outfit Coaching Advocates. They believe the essence of coaching lies in its ability to provide leaders with clarity and focus. As they delve into the topic, three compelling reasons emerge for leaders to embrace coaching: