Business leaders are grappling with unprecedented change, fuelled by rapid advancements in generative AI, according to Accenture’s Pulse of Change index. While 60% of executives view change as an opportunity, 52% don’t feel ready for it in 2024. A new leadership model is emerging to meet these challenges. Dubbed ‘Growth Leaders,’ these executives possess distinct traits and behaviours that enable them to drive both operational success and transformative change. Studies suggest that around 14-16% of current executives fit this mould, with potential for further development. These leaders prioritize self-care, continuous learning, and customer-centricity while fostering diverse and inclusive workplaces. With traditional leadership falling short, the need for Growth Leaders is paramount, as exemplified by Microsoft's turnaround under Satya Nadella’s leadership. In a rapidly evolving landscape, CEOs must prioritize identifying and cultivating Growth Leaders to ensure their companies thrive amidst change.